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	<description>21st Century Marketing for your 21st Century Company</description>
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		<title>Promoting Your Business &#8212; The 4th P</title>
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		<pubDate>Sun, 06 Sep 2009 17:49:11 +0000</pubDate>
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				<category><![CDATA[Marketing Mix]]></category>
		<category><![CDATA[ad specialty items]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[promotional products]]></category>

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		<description><![CDATA[In marketing there are four areas that you can control: Product, Price, Place, and Promotion - "the 4 Ps." The mix of these 4 Ps is how you position your product and your business in the marketplace. This article covers the 4th "P" – promoting your business. You do that with branding that conveys the message of your position.]]></description>
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