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	<title>AdSpecialtyItem.com &#187; marketing</title>
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	<description>21st Century Marketing for your 21st Century Company</description>
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		<title>Secret to Increasing Auto Dealer Profits</title>
		<link>http://www.adspecialtyitem.com/promotional-products/secret-to-increasing-auto-dealer-profits/</link>
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		<pubDate>Fri, 19 Feb 2010 17:20:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Promotional Uses]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[egrips]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promoting your business]]></category>
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		<description><![CDATA[For auto dealers in this pressure-filled environment, the challenge continues to be to find ways to maximize profits. Luckily, there is an easy way to expand a high-margin revenue stream that's already in place.]]></description>
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		<title>A 21st Century Ad Specialty Item</title>
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		<pubDate>Tue, 08 Sep 2009 17:28:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Mix]]></category>
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		<description><![CDATA[In the old days folks used pens and calendars to promote their businesses. Here in the 21st century, there is a more effective way that keeps your brand in your customer's faces.]]></description>
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		<title>Ad Specialty Items &#8212; What Works and What Doesn&#8217;t</title>
		<link>http://www.adspecialtyitem.com/promotional-products/ad-specialty-items-what-works-and-what-doesnt/</link>
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		<pubDate>Mon, 07 Sep 2009 17:47:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Mix]]></category>
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		<description><![CDATA[One of the ways to make your message stick is through the use of the ad specialty item, also known as the promotional product. In order to be most effective at promoting your business, your ad specialty item or promotional product needs to have three important qualities...]]></description>
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		<title>Promoting Your Business &#8212; The 4th P</title>
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		<comments>http://www.adspecialtyitem.com/promotional-products/promoting-your-business-the-4th-p/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 17:49:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Mix]]></category>
		<category><![CDATA[ad specialty items]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Branding]]></category>
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		<description><![CDATA[In marketing there are four areas that you can control: Product, Price, Place, and Promotion - "the 4 Ps." The mix of these 4 Ps is how you position your product and your business in the marketplace. This article covers the 4th "P" – promoting your business. You do that with branding that conveys the message of your position.]]></description>
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